Wednesday, March 10, 2010

Easy-Forex Launched In United States

Easy-Forex just launched its new online foreign exchange platform in the United States which will allow traders an ‘easy and transparent’ option to make informed decisions in all of their trading options. This platform already has a strong presence in the international Forex marketplace and traders are excited by the fact that this package is now open to American users.

As more and more people are beginning to understand and realize how global Forex trading works, it is actually becoming a more common consumer and retail-based product. Right now there are more than three trillion American dollars trading on the Forex market every day. This fact has validated the high liquidity and opportunity Forex trading is giving traders and with the new Easy-Forex platform in place, traders will be able to work 24 hours a day 5-1/2 days each week.

“Our Easy-Forex online trading platform opens up the playing field to Forex trading by removing the unnecessary complexity and mystery that is so often associated with online foreign exchange trading,” claims Global Brand Director for the Easy-Forex group, Peter Economies. “We are pleased to be entering the U.S. market, and offer our revolutionary approach to online Forex trading as a solution for any trader who has experienced frustration with their existing investment opportunities.”

Easy-Forex works on a proprietary innovative technology that utilizes simple and user-friendly programming. It was built with high-end algorithms that are designed to meet the needs of its users and offers elements that are not found in other popular online trading platforms currently on the market. Some of its distinctive features include: a quick display of current market information; real-time trades of other users on the platform; profit/loss scenarios with measurement and adjustment capabilities; and the ability to freeze rates for moments at a time for more in depth study before committing to a trade.

With the program, Easy-Forex is also launching it’s ‘trade naked’ advertising campaign which will help bring this tongue-in-cheek concept to life. The slogan was designed to express how easy the platform is to use and how its transparency will allow the users to view the market with no problems or road-blocks. The advertising campaign will be run on television, radio, online, and in print, and it has a humorous edge to it while still demonstrating how the platform works. It is also designed to show people how the platform is free of complicated tools and interfaces.

Easy-Forex is located in Chicago, Illinois, and the online trading platform is now available for all traders in the United States who sign up for the service. Traders who enroll and use the program will get an easy trading interface to use that requires no program downloads, low initial deposit fees and a personal account manager.

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